Petrula’s premise is that Millennials and Gen Z can their redefine personal and professional success in a sustainable and symbiotic way.
the creative nomad presentations HOW Design Live + TEDx Echo Park + ICON 9 The Illustration ConferenceinterviewHow Designers Transverse Today’s Landscapes of Business and Education by Ester Oh, writer for Communication Arts Insights.
book contributorPetrula was chosen by author Denise Korn as one of ten innovators to share stories of helping young people discover and channel their creative potential and passion.see details
how + printleadership conference speaker
Through writing, speaking, and judging, Petrula continues to be a leading voice in the design and design education communities.see details
“I was struck by how directly her classroom critique applied to the real-world skills needed in the workplace. I thought about our own company, where we highly value collaboration, and group discussions are a daily occurrence.”
UCLA Extension selects leading designers to create covers for their printed catalog. The collection of covers is known as The Master Graphic Designer Series. see more
ucla extension catalog cover
lemonade restaurant group rebranding
Lemonade is LA’s most popular fast casual restaurant chain. As part of a rebranding program, we refreshed their existing mark, created custom symbols and graphics, and established color palettes to influence the look of their website, as well as print materials, menus, labels, signage, and packaging.
lemonade restaurant group rebranding“I cannot say enough about how impressed I am with your work. I swear we’ve tasked a 1/2 dozen people to come up with the same material over the course of the past 12 months and no one got it but you. Nicely done.”
The Dieline editorial contributorPetrula has been interviewed by dieline.com writers for her advice on giving and receiving critiques and how to create a design portfolio for young designers to get hired.
the carnegieobservatories promotional
materials
Working with the Carnegie Observatories on the design of their print and digital communications has been a great honor.
becoming a graphicand digital designer book contributor
Authors Steven Heller and Veronique Vienne asked Petrula and fellow leading designers to give readers a glimpse into their everyday operations and inspirations.
chris do’s the futur youtube channellivestream
guest
To discuss job search strategies, interviewing tips, and creative portfolio building, Chris Do often invites Petrula to contribute her expertise to his The Futur Academy courses, livestream videos, and in-person events.
american instituteof graphic arts award recipient Petrula received the AIGA Fellows Award from the Los Angeles Chapter.
los angeles conventionand visitors bureau dine LA advertising campaign
A promotional campaign for Dine LA Restaurant Week encompassed motion and still graphics for a broad spectrum of media outlets. see details
The Art Center “3×3” live events are an essential link in the chain of offerings that enable design students to understand what is expected of them both creatively and professionally.For 15 years Petrula curated and moderated the ongoing “3×3” series, each term inviting three creative professionals from various design fields to address a topic of interest.see details
artcenter college of design graphic design departmentcollege of design event planning and promotion
artcentercollege of design event planning
and promotion
monterey bay aquarium photography The Monterey Bay Aquarium acquired this image of California Kelp taken by Petrula. It was showcased in their Shorelines Magazine and a key image for their 2015 California Oceans Day development campaign.“Vrontikis is a devoted scuba diver, turning many of her aquatic adventures into thought-provoking imagery.”
southern california grantmakers signature publication annual events and reports Looking Ahead: The Changing Landscape of Philanthropy is an annual publication that explores trends in the philanthropic field, and provides perspectives from industry leaders.Over many years we expanded the Southern Californa Grantmakers brand identity, designed publications and annual reports, and produced promotional materials for the organization’s leadership conferences.see details
“Petrula provides first class quality tactics, ‘fit and finish, everything worked.’ We won many awards for projects she designed. What’s the point in being in advertising if you can’t get great work done?”
inspiration=ideas book
Petrula authored a 240-page book as a visual documentary of the objects, language, and experiences that have inspired the work of 18 of the world’s top graphic designers.
e! entertainment television launch sales kit“For over 25 years our approach has been fundamental, like the foundation of a building. If the approach isn’t solid, the style will be frivolous and won’t withstand the test of time.”
red car wine company branding andpackaging
A good story has always been the centerpiece of the Red Car Wine Company brand—high-quality red wines. We created the original brand for the company and worked with them for their first 5 years to create labels, packaging, and promotions for their innovative offerings.